What is digital marketing
Digital marketing is the practice of promoting products, services, or brands using digital channels such as search engines, social media, websites, email, and mobile apps. It helps businesses connect with their target audience online, increase brand awareness, generate leads, and drive sales.
Scope of Digital Marketing
The scope of digital marketing is vast and continues to expand as more businesses move online. From startups to multinational companies, organizations of all sizes rely on digital marketing to build their online presence, attract customers, and increase revenue. With the rise of internet usage, smartphones, and e-commerce, digital marketing has become one of the most in-demand career fields worldwide.
Techniques of Digital Marketing
There are several techniques of digital marketing ,
1.Search Engine Optimization (SEO)
There are two types of SEO:
a) On page SEO
b) Off page SEO
Fathima razak
Fathima Razak is a Digital Marketing Strategist based in Kannur, helping businesses build a strong online presence through data-driven marketing strategies. She specializes in SEO, social media marketing, content strategy, and performance marketing to drive measurable business growth.
